GreenEDGE Cycling

World Tour professional cycling is the most popular spectator sport in the world – millions of fans line the Champs Elysees for the Tour de France – and yet pro cyclists have none of the “red carpet appeal” enjoyed by top athletes in other professional sports. With the launch of the first Australian-based team in the pro peloton, GreenEDGE needed a Conversation that would change all of that.

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