Should you run into a dapper Englishman at TCF, then you’ve found Ray. One sampling of his sartorial splendor and you’ll understand why imagery is Ray’s bailiwick, and understanding client needs in the most visceral of terms is his specialty. Years of experience in the upper echelons of London’s advertising scene have prepared Ray to tackle the toughest of strategic conundrums and deliver a solution with wit and charm.
With a BA in Fine Art, and faced with starving in a garret, Ray ignored his degree and headed for the bright lights of London. He was soon visualizing in an ad agency FCB, which was to reshape his future. Promoted to Art Director, Ray was working among the UK’s most awarded creatives; and the award-winning was infectious, as Ray won a clutch of his own.
At the tender age of 26, Ray became Creative Director of DDB Court Burkitt. The award-winning continued and the agency was runner-up for Agency of the Year. Four years later, Ray moved as CD to WCRS, the biggest creative agency in the UK, and his love for strategic thinking really blossomed.
In 2000 Ray started his own agency, Barrett Cernis, where the awards came as £20MM in billings and a shop in the ‘UK Top 30'. In 2005, Ray sold his agency to go back to his artistic roots, turning to photography. But agencies like BBH and WCRS insisted he work for them, and he found himself back in the business “at the most exciting time in the industry’s history.”
AWARDS Sometimes in advertising everything comes together and you win awards. Ray's been luckier than most, winning D&AD Silvers, One Show Silvers, British TV Awards, Cannes Golds, Campaign Press & Poster Awards and many others which, if mentioned, could be seen as bragging.